Table of contents
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
Ilan Alon, Christoph Lattemann, Marc Fetscherin, Shaomin Li, Anna‐Maria SchneiderThe purpose of this paper is to analyze the status of corporate social responsibility (CSR) communications in Brazil, Russia, India, and China (BRIC) nations. The four countries…
Bank market concentration and interest spreads: South Asian evidence
Shrimal Perera, Michael Skully, J. WickramanayakeThe purpose of this paper is to investigate whether any deviations in South Asian banks' interest margins can be attributed to market concentration (MC) after controlling for…
The effect of marketing knowledge management on organizational performance: An empirical investigation of the telecommunications organizations in Jordan
Mamoun N. Akroush, Samer M. Al‐MohammadAppreciating the limited empirical research in the knowledge management (KM) field, the purpose of this paper is to investigate the relationship between marketing knowledge…
Beer in the Ukraine: consumer choice criteria
Ol'ga Khmel'nyts'ka, Jonathan S. SwiftThe purpose of this paper is to examine the attitudes and behaviour of Ukrainian consumers in terms of the purchase of beer (both foreign and domestic brands). There is an…
Effectiveness of global advertisement on culture of India: an emerging market
Rajesh Kumar SrivastavaThe purpose of this paper is to find out whether a global advertisement will be effective and how it is perceived; is it affected by consumers' age, education, religion besides…
ISSN:
1746-8809Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ilan Alon