Table of contents
Indian consumers: are they the same across regions?
Byoungho Jin, Junghwa SonThe purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase…
Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle‐class Indian consumers
Nitin GuptaThe purpose of this paper is to study the extent of behavioral acculturation of consumer culture (B‐ACC) and attitudinal acculturation of consumer culture (A‐ACC) among the urban…
Customer interaction in service innovation: evidence from India
Intekhab AlamCustomer interaction in new service development is a key success factor for new services. However, the knowledge about the process and techniques of customer interaction in any…
Does successful recovery mitigate failure severity?: A study of the behavioral outcomes in Indian context
M.S. Balaji, Aditi SarkarThe aim of this study is to examine the role of level of failure severity and recovery efforts in customer response behavior. Specifically, the paper investigates how severity of…
An empirical analysis of resources in the Indian pharmaceutical industry
Bikram Jit Singh Mann, Prabhjot DuttaThe purpose of this study is to utilize the concept of resource based approach to ascertain the resources and the interactions that exist among these resources leading to…
ISSN:
1746-8809Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ilan Alon