Table of contents
Credit card use: disposable income and employment status
Joshua Fogel, Mayer SchneiderCollege students often embrace credit card use and do not always consider the potential risks of incurring debt from irresponsible credit card use. This paper aims to focus on…
A path model of perceived financial risk in casino blackjack
Dwane H. DeanThe prevalence of problematic gambling among adolescents and college‐age youth is estimated to be two to four times that of older consumers. Prior studies suggest this may be due…
Impact of the internet on teenagers' influence on family purchases
Anupriya Kaur, Y. MeduryThe primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions.
Influence of children on purchasing decisions of well‐to‐do families
F. Bahar Isin, Sanem AlkibayThis study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well‐to‐do families and its relation with such factors as number of…
Approaching children in experience advertising: Danish amusement parks 1969‐2008
Malene GramThe aim of this paper is to contribute to an understanding of how the child consumer has been constructed in experience advertising in a historical perspective, how the view of…
Tween girls' perception of gender roles and gender identities: a qualitative study
Kara Chan, Birgitte Tufte, Gianna Cappello, Russell B. WilliamsThe present study aims to examine girls' perception of gender roles and gender identities in Hong Kong.
The dilemma of flavor and color in the choice of packaging by children
Mathilde Gollety, Nathalie GuichardThe aim of this paper is, by using a semiotic approach to marketing, to evaluate the role of color and its influence on the choice behavior of children with regard to products…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting