Table of contents
The complex issue of food, advertising, and child health
Barbie ClarkeInterviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and health; the FAU was set up in 1995 under the auspices of the…
Winning at retail: research insights to improve the packaging of children’s products
Scott YoungEmphasises the importance of packaging in influencing the decision to buy, especially in the case of children’s products, since buying decisions are often impulse‐driven and/or…
Look who’s talking: family communication during purchase decisions
Elizabeth ThomsonDiscusses a research project which focuses on how decisions are made, rather than on who makes them, and in particular on the communication involved when all members of a family…
Marketing to children (and mums) through children’s magazines
Dawn CordyDemonstrates the popularity of children’s magazines in the UK, and the power of licensed characters for children up to seven years old; magazines aid in children’s…
The “peace and plenty” generation: understanding teenagers’ lives
Nick RandReports research from the Future Foundation which shows that teenagers are basically very satisfied with their lives; they realise that living standards on the whole have never…
The great gender divide ‐ does it really exist?
Rachel Carey, Neil SamsonLooks at the attitudes of children, parents and marketers to gender‐specific products, and relates this to the efforts of the political correctness lobby to render them obsolete…
Tweens, teens and technology: what’s important now
Stephanie AzzaroneLooks at the relationship between children and technology, based on a telephone survey in 2003 by Child’s Play Communications and Insight Research Group, both of New York City…
Insight through ethnography: researching children in a different way
Lucy PeileShows how ethnographic research improves our knowledge of children by observing how they live their daily lives, contrasting this approach with qualitative research; the latter…
Children, media and consumption
Birgitte TufteReports a five‐year Danish study into levels of consumer socialisation among children, showing how they have been affected by new and proliferating communications media; issues…
Legal and regulatory controls on advertising and marketing to children in the United Kingdom
Brinsley Dresden, Jamie BarnardExamines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of alcohol); these safeguards are nevertheless under scrutiny…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting