International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 1

Purchaser‐provider interaction in UK public health: improving stakeholder cooperation

Janet Carruthers, Michel Rod, Nicholas J. Ashill

The purpose of this paper is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, it examines the nature of cooperation…

eHealth information quality and ethics issues: an exploratory study of consumer perceptions

Charles Bodkin, George Miaoulis

Marketers and health care providers alike have been actively using the internet to provide information and market a wide variety of health care services and products. This study…

Marketing cardiopulmonary resuscitation and defibrillation training programs to nontraditional responders

Julie Z. Sneath

To illustrate the challenges involved in communicating cardiopulmonary resuscitation (CPR) and defibrillation information and providing lay person training to improve the chance…

Do mergers and acquisitions create shareholder wealth in the pharmaceutical industry?

Mahmud Hassan, Dilip K. Patro, Howard Tuckman, Xiaoli Wang

The purpose of this paper is to analyze mergers and acquisitions (M&A) focusing on the US pharmaceutical industry in the period 1981‐2004. This industry is chosen because it is…

Winning the China vitamin war by building a strong brand

Junsong Chen, Willem P. Burgers

To provide insight on the characteristics of the Chinese multi‐vitamin marketplace and to discuss key issues involved in marketing work, including market testing, product…

Healthcare Management

Terry Desombre

Emerald at 40

Rebecca Marsh

Editorial

Avinandan Mukherjee