International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 2

Seniors' perceptions of prescription drug information sources

Denise E. DeLorme, Jisu Huh, Leonard N. Reid

To determine how seniors evaluate, compare, and use prescription drug information sources, provide insight on perceptions of the credibility, trustworthiness, and value of these…

Value‐driven consumer e‐health information search behavior

Lynn Goetzinger, Jungkun Park, Yun Jung Lee, Rick Widdows

The search for online health‐related information has become increasingly popular. This study examines online health information quality (relevance and clarity) and the perceived…

Evaluation of downstream integration in the US pharmaceutical industry

Daniel Simonet

This paper aims to review the vertical or quasi‐vertical integration that characterized the pharmaceutical industry in the mid‐1990s. The acquisitions and vertical partnerships…

A GIS approach to plan and deliver healthcare services to urban poor: A public private partnership model for Ahmedabad City, India

K.V. Ramani, Dileep Mavalankar, Amit Patel, Sweta Mehandiratta

To provide a public private partnership (PPP) model for urban health centres (UHC) in developing countries that can be useful for urban local governments and private service…

Pharmaceutical marketing return‐on‐investment: a European perspective

Michel Rod, Nicholas J. Ashill, Janet Carruthers

A key objective of the 5th Annual Pharmaceutical Congress “Marketing ROI for Pharma” conference was to illustrate how in the midst of a very turbulent environment, and with higher…

Welcome to the second issue of IJPHM

Avinandan Mukherjee