International Journal of Pharmaceutical and Healthcare Marketing: Volume 10 Issue 2

Health consciousness or familiarity with supplement advertising: What drives attitudes toward dietary supplements?

Erin Willis, Marla Royne Stafford

Dietary supplements have been subject to considerable criticism because of their lack of regulation and questionable claims; yet, research indicates that consumers who are more…

The changing landscape of off-label prescription drug promotion: Opportunities to improve decision-making

Matthew E. Sarkees, M. Paula Fitzgerald

Off-label drug prescribing by healthcare providers is a growing practice. Yet, the US Food and Drug Administration bans the marketing of drugs for off-label uses. In recent years…

The impact of pharmaceutical industry salesperson regulations, guidance statements, and laws on their sales behaviours: A taxonomy with managerial insights

John F. Riggs, Scott Widmier, Richard E. Plank

The purpose of this research is to develop a taxonomy of the impact of sales process regulations, guidance statements and laws (henceforth, referred to as “regulations”) on sales…

Examining the effects of patient characteristics and prior value needs on the patient-doctor encounter process in healthcare service delivery

Kofi Osei-Frimpong

Considering the increasing conceptualization of value creation, this paper aims to empirically examine the influence of pre-encounter value needs of patients on the clinical…

Evidence-based design and transformative service research for the healthcare in hospitals: Setting the research agenda

Sara Hamed, Noha El-Bassiouny, Anabel Ternès

The purpose of this study is to combine the two fields of transformative service research (TSR) and evidence-based design (EBD) to improve the healthcare service provided in…

Global Issues in Pharmaceutical Marketing

Dennis Pitta