International Journal of Pharmaceutical and Healthcare Marketing: Volume 11 Issue 1

Thinking about fair balance: how prescription drug advertising disclosure prominence works?

Ilwoo Ju

The purpose of the study was to examine the effects of prescription drug advertising health risk disclosure prominence and the mediating role of introspective message attention.

Factors affecting health tourism and international health-care facility choice

Gökhan Aydin, Bilge Karamehmet

Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing…

Physicians’ attitude towards direct to consumer advertising of pharmaceutical drugs

Arslan Ahmad Siddiqi, Syed Zulfiqar Ali Shah

Pharmaceutical marketers and manufactures create hype of demand among patients towards a specific brand of drug or disease through drug advertisements. It induces the patients to…

Top ranked hospitals: does diversity inclusion matter?

Gary D. Futrell, Tiffany N. Clemons

The purpose of this research is to compare the mission statements of the hospitals listed on the 2014 US News & World Report’s Best Hospitals List to investigate the research…

Impact of product originality and supply chain structure on market share in the pharmaceutical industry

Emre Göllü

The purpose of this paper is to investigate the impact of supply chain structure on market share and the differences between supply chain structures and market shares of companies…

Factors influencing the choice of private and public hospitals: empirical evidence from Ghana

Bylon Abeeku Bamfo, Courage Simon Kofi Dogbe

The study aims to examine the factors influencing the choice of private and public hospitals in Ghana.

Promotional support: a formative scale development

Harindranath R.M., Jayanth Jacob

In pharmaceutical marketing, salespeople require promotional instruments to satisfy and retain their customers (physicians), but companies ignore the need because of the costs…