International Journal of Pharmaceutical and Healthcare Marketing: Volume 12 Issue 4

Managing value co-creation in pharmacy

Francesco Caputo, Armando Masucci, Luigi Napoli

This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational…

From good to great: nonlinear improvement of healthcare service

Sandra Liu, Jie Chen, Zhaonan Sun, Michael Yu Zhu

Increasing consumer choices in health care results in keener competition faced by providers. The existing nonlinear and asymmetric impact of patient perceived quality of care to…

Assessing adherence and patient satisfaction with medication: Validation of TSQM in emerging markets

Md. Moddassir Alam, Pallab Sikdar, Amresh Kumar, Arun Mittal

The study considers a four-construct model for validating the factors of overall patient satisfaction with medication. This paper aims to study the satisfaction of patients with…

Relationships between supply performance of pharmacies in Chile and their quality of customer service

Fernando Rojas, Giulani Coluccio, Juan Vega

This paper aims to describe relationships between constructs adapted to the pharmaceutical field with respect to the measurement of the supply chains strategic and operational…

Exploring the customer orientation of Spanish pharmacy websites

Carmen Domínguez-Falcón, Domingo Verano-Tacoronte, Marta Suárez-Fuentes

The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools…

Using behavioural science to explore patient perceptions

Andria Hanbury, Hannah Wood

This paper aims to develop a behavioural science informed communication strategy aimed at health professionals and patients promoting best practice recommendations regarding the…

Customization in medical tourism in the Philippines

Michelle Rydback, Akmal S. Hyder

Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism.