International Journal of Pharmaceutical and Healthcare Marketing: Volume 13 Issue 2

Rebuilding a global brand under crisis – case of a global brand Maggi

Rajesh Kumar Srivastava

The purpose of this paper is to study whether the controversy because of brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability…

Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia

Salmi Mohd Isa, Grace Sze Sze Lim, Phaik Nie Chin

This study aims to examine hospital image, perceived medical quality, relationship marketing and word-of-mouth as the determinants of patients’ intent to revisit private hospitals…

Patient satisfaction with the quality of care in Ghana’s health-care institutions: A disaggregated approach

Aaron Asibi Abuosi, Mahama Braimah

The purpose of this study was to examine patient satisfaction with the quality of care in Ghana’s health-care facilities using a disaggregated approach.

The return on investment from international patient programs in American hospitals

Ishani Patel, Tricia J. Johnson, Andrew N. Garman, Samuel Hohmann, Paola Pescara, Jarrett Fowler, Shabnam Daneshgar

Hospitals catering to the unique needs of international patients often make substantial investments in their international program. Research has yet to evaluate the return on…

Country-of-origin and brand positioning for health care services

Katherine A. Meese, Thomas L. Powers, Andrew N. Garman, Seongwon Choi, S. Robert Hernandez

The purpose of this paper is to examine the relationship between country-of-origin (COO) and brand positioning in the context of the high-involvement service of health care. This…

Inexorable transformation in healthcare-seeking behaviour: a paradigm of choice

K.R. Pillai, Soundarya Nallavalli, Christina Immaculate

Healthcare is traditionally considered an indispensable service in both personal and social points of views. In this regard, healthcare-seeking behaviour is driven by utilitarian…

Co-creating value with suppliers: a conceptual framework

Paulo Sergio Altman Ferreira

This study aims to put forward a conceptual framework to promote strategies for exploring and exploiting value co-creation with suppliers through dynamic capabilities development.

Does CSR matter in the pharmaceutical distribution industry?: The balanced scorecard perspective

Gholamhossein Mehralian, Leila Zarei, Mehdi Akhgari, Mohammd Peikanpour

Given the important role of corporate social responsibility (CSR) in today’s business world, this study aims to investigate how it affects the performance of pharmaceutical…