International Journal of Pharmaceutical and Healthcare Marketing: Volume 13 Issue 4

A systematic literature review of healthcare supply chain and implications of future research

Anuj Dixit, Srikanta Routroy, Sunil Kumar Dubey

This paper aims to review the healthcare supply chain (HSC) literature along various areas and to find out the gap in it.

Economic burden of gastric cancer in the first six months after diagnosis

Habib Jalilian, Leila Doshmangir, Soheila Ajami, Habibeh Mir, Yibeltal Siraneh, Edris Hasanpoor

Gastric cancer is the fourth most common cancer and the leading cause of death after lung cancer in the world. Considering the economic burden of cancers and their impact on…

Influence of service quality and corporate image on the satisfaction of patients with Brazil’s National Cancer Institute

Eduardo Dias Coutinho, Paulo Roberto da Costa Vieira, Cecília Lima de Queirós Mattoso, Irene Raguenet Troccoli, Marcos Jose Pereira Renni

The purpose of this paper is to better understand the influence of service quality and corporate image of Brazil’s National Cancer Institute (INCA) on the satisfaction of its…

Healthcare marketing: The synergistic and mediatory impact of positivity and negativity factors on channel members’ satisfaction

Mohammed Y.A. Rawwas, Basharat Javed, Karthik N.S. Iyer, Baochun Zhao

The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that…

Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Donya Gazerani, Mohammadkarim Bahadori, Mohammad Meskarpour_Amiri, Ramin Ravangard

This study aims to identify and prioritize barriers to the implementation of medical equipment (ME) marketing strategies using the analytic hierarchy process (AHP).

Actor engagement in online health communities: A netnographic analysis of engagement practices and roles

Michael Stadtelmann, Herbert Woratschek, Christina Diederich

This study aims to deal with actor engagement practices and identifies different roles in actor engagement (AE), using the service-dominant logic (S-D logic) literature and the…

Segmental differences in pharmaceutical industry and its impact on supply chain performance

Saswati Tripathi, Krishnamachari Rangarajan, Bijoy Talukder

Pharmaceutical industry involves highly specialized business processes where strong research and development focus along with market differentiation and localization are the…

A book review for “Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers” by Janelle Applequist

Omar Attarabeen, Fadi Alkhateeb