International Journal of Pharmaceutical and Healthcare Marketing: Volume 14 Issue 1

The impact of mobile health monitoring on the evolution of patient-pharmacist relationships

Anaïs Ake, Manon Arcand

Increasingly popular mobile health technology is creating a new paradigm for the delivery of care to patients involving a role of the pharmacist. This study aims to propose a…

Viral marketing content for Universal Health Coverage campaign in Indonesia

Nuzulul Kusuma Putri, Ernawaty Ernawaty

Today, viral marketing is popular as a highly effective marketing strategy with a low cost for mass targeting. This is suitable for the Universal Health Coverage campaign which…

Adoption intention and usage behavior of mHealth services in Bangladesh and China: A cross-country analysis

Mohammad Zahedul Alam, Wang Hu, Md Rakibul Hoque, Md Abdul Kaium

The purpose of this paper was to explore the comparative influential factors affecting the behavioral intention and actual usage of mHealth services in two distinct national…

Supply chain lead time reduction in a pharmaceutical production warehouse – a case study

Ahmed Zainul Abideen, Fazeeda Binti Mohamad

The purpose of this study is to apply value stream mapping (VSM) in Malaysian pharmaceutical production warehouse. A current and future state value stream map from the raw…

“I buy green products, do you…?”: The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry

Azila Jaini, Farzana Quoquab, Jihad Mohammad, Nazimah Hussin

In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous…

Cross-channel message consistency in herbal medicine advertising: A comparative analysis of packaging information and radio presenter mentions

Abena Animwaa Yeboah-Banin, Kwaku Krobea Asante

For many developing country citizens, traditional herbal medicines offer affordable alternatives to expensive orthodox options. Consumers learn about them from different sources…

Contingency framework for understanding quality in public and private hospitals of India

Geeta Marmat, Pooja Jain

Health-care delivery organizations (hospitals) constitute a complex adaptive system; hence, a contingency perspective is imperative to guide the design of customized approaches to…

Corporate social responsibility and hospital brand advocacy: Mediating role of trust and patient-hospital identification and moderating role of hospital type

Yam B. Limbu, Long Pham, Manveer Mann

This study aims to examine relationships between corporate social responsibility (CSR) toward two key stakeholder groups – patients and society and hospital brand advocacy, and…