International Journal of Pharmaceutical and Healthcare Marketing: Volume 14 Issue 4

Generic medicine brand knowledge structure, relationships and purchase

Helen Inseng Duh, Chuma Diniso

Cheaper generic anti-retroviral medicines are encouraged and often prescribed in South Africa for HIV/AIDS treatment. However, the medicines’ acceptance rate is relatively low…

Qualitative identification of associated words with the respective online service ratings

Diya Guha Roy, Sujoy Bhattacharya

Collectively knowledge is mentioned to surpass the traditional assets such as workers, property and financial investment. The research studies on how the existing knowledge can be…

Genetic services diffusion in the precision medicine ecosystem

Rodolfo Wadovski, Roberto Nogueira, Paula Chimenti

Genetic knowledge is advancing steadily while at the same time DNA sequencing prices are dropping fast, but the diffusion of genetic services (GS) has been slow. The purpose of…

Integrating the HACCP and SPC for hazard control and process improvement: a case of pharmaceutical industry

Manjeet Kharub

The purpose of this study is to integrate two well-established frameworks with an aim to reduce the unwanted rejection rate recurring in the drug production process in…

Identifying export markets for Indian medical devices

Areej Aftab Siddiqui, Parul Singh

Medical device industry in India is a niche sector with few key players but it possesses huge potential for both domestic and international trade. In recent years, a number of…

Impact of communication dyads on health-care service experience in Ayurveda

P. Suhail, Y. Srinivasulu

This paper aims to understand whether the perceptions of the patient’s in the health-care service experience differs in the Ayurveda, and to examine the impact of three critical…

A crossed-disciplinary evaluation of parental perceptions surrounding pediatric non-invasive brain stimulation research

Michael Behan, Tanjila Nawshin, Samuel Nemanich, Jesse Kowalski, Ellen Sutter, Sunday Francis, Janet Dubinsky, Rebecca Freese, Kyle Rudser, Bernadette Gillick

Recruitment for pediatric non-invasive brain stimulation (NIBS) studies is often challenged by low enrollment. Understanding parental perceptions regarding NIBS is crucial to…

How does perceived cost and value influence pharmacy patronage? A scoping review

Bethany Grew, Jack Charles Collins, Carl Richard Schneider, Stephen Ross Carter

To date, community pharmacy research has largely focused on the impact of service quality elements on patronage behavior. Investigation into the influence of cost and value is…