International Journal of Pharmaceutical and Healthcare Marketing: Volume 16 Issue 2

Gender differences in the medical industries’ payments to physicians: a systematic review

Marta Makowska, George P. Sillup

This paper aims to explore gender differences in payments made to physicians by the pharmaceutical and medical device industries via the performance of a systematic review of…

Impact of R&D activities on the financial performance: empirical evidence from Indian pharmaceutical companies

Mithun Nandy

This paper aims to study the impact of research and development (R&D) activities on the financial performance of Indian pharmaceutical companies listed with the national stock…

The effects of task environment and organizational agility on perceived managerial discretion and strategy implementation in a pharmaceutical company

Wilsa Theodore, Rhenald Kasali, Tengku Ezni Balqiah, Lily Sudhartio

This study aims to investigate the relationship between task environment, organizational agility, perceived managerial discretion and strategy implementation on unit performance.

Can trust moderate the relationship between supplier–buyer relationship and supply chain sustainability?

Mary-Ann Mallet, Kwame Owusu Kwateng, Dorcas Nuertey

This study aims to assess the effect of supplier–buyer association on supply chain sustainability using the pharmaceutical industry in Ghana as a case study.

Determining public’s attitude toward medical tourism development: a scale proposal

Ilhan Sağ, Ferhat Devrim Zengul, Keziban Avcı

This paper aims to explore the public’s attitude toward medical tourism activities by developing a measurement instrument in Turkey, an emerging medical tourism destination.

Institutional change and stability in strategic networks in the Brazilian pharmaceutical industry

Jefferson Marlon Monticelli, Douglas Wegner

This study aims to analyze the dynamics of the institutional change and institutional stability undergone by strategic networks (SNs) in the pharmaceutical industry.

Preventive health care information and social media: a comparison of Baby Boomer and Generation X health care consumers

Joe Cangelosi, Terry Stringer Damron, David Kim

As consumer health-care spending increases, so does the need for effective communication of preventive health-care information (PHCI) with the potential to prompt lifestyle…

Perceived quality factors that discriminate parents of orthodontic patients according to their satisfaction

Gustavo Quiroga Souki, Juliana Meire Silva de Ávila, Luiz Rodrigo Cunha Moura, Bernardo Quiroga Souki

Monitoring the perception of quality by parents and the satisfaction with their children’s treatment is crucial in developing high-level health-care services. The purpose of this…