International Journal of Pharmaceutical and Healthcare Marketing: Volume 16 Issue 3

Problematic product management: the case of flibanserin to address women’s hypoactive sexual desire disorder

Enav Friedmann

A Viagra-inspired drug, flibanserin, was marketed to treat women’s hypoactive sexual desire disorder (HSDD). This paper aims to explore the value orientation of flibanserin as a…

Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction

Yonca Yıldırım, Mustafa Amarat, Mahmut Akbolat

This study aims to reveal the mediating role of patient satisfaction on the impact of relationship marketing on hospital loyalty.

The use of supply chain control tower in pharmaceutical industry to create a competitive advantage

Abdel-Aziz Ahmad Sharabati, Sharief Ahmad Al-Atrash, Iyad Yousef Dalbah

Supply chain control tower (SCCT) has emerged as a new tool for SC management. Therefore, this study aims to investigate the impact of SCCT on the competitive advantage of the…

The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements

Hani Al-Dmour, Sheeraz Al-Qawasmi, Rand Al-Dmour, Eatedal Basheer Amin

This study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and promotion…

Exploring home health-care robots adoption in Malaysia: extending the UTAUT model

Shih Yee Yeoh, Phaik Nie Chin

This study aims to examine the possible factors affecting Malaysians’ intention to adopt new technology such as home health-care robots (HHRs) based on the extended unified theory…

Digital health care services in post COVID-19 scenario: modeling the enabling factors

Shilpa Sindhu

The recent pandemic of COVID-19 has posed challenges for delivering essential and desirable health-care services for the masses. Digital health-care services initiated by several…

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Mukhamad Najib, Farah Fahma, Dwi Suhartanto, Retno Santi Sumardi, Mohamad Fazli Sabri

The purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned behavior…

Investigating the performance of the sustainable cold supply chain in the pharmaceutical industry

Cansu Turan, Yucel Ozturkoglu

This study focuses on identifying potential challengers affecting cold chain performance in the pharmaceutical industry. Considering the history of humanity, every pandemic…