International Journal of Pharmaceutical and Healthcare Marketing: Volume 18 Issue 2

The influence of servicescape on behavioral intentions of customers in hospitals post the COVID-19 pandemic

Manik Batra, Udita Taneja

Based on the stimuli-organism-response model and relationship marketing theory, the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality, Spatial…

Does the pharmaceutical industry’s growth relate to Bangladesh’s macroeconomic stability?

Mohammad Rifat Rahman, Md. Mufidur Rahman, Athkia Subat, Tanzika Imam Tarin

This study empirically aims to examine the relationship between Bangladesh’s pharmaceutical industry growth and macroeconomic indicators such as the inflation rate, gross domestic…

Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention

Deske W. Mandagi, Derby Chriestofle Rampen, Tonny Irianto Soewignyo, Ronny H. Walean

The purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions.

Free apps and paid apps: monetization strategies for health apps in the Portuguese market

Natália Lemos, Cândida Sofia Machado, Cláudia Cardoso

The rapid advancement of technology has transformed the health-care industry and enabled the emergence of m-Health solutions such as health apps. The viability and success of…

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Faerozh Madli, Stephen Sondoh, Andreas Totu, Ramayah T., Yuzainy Janin, Sharifah Nurafizah Syed Annuar, Tat-Huei Cham

The shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations…

Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study

Asim Qazi, Ubedullah Khoso, Farooq Ahmad, Syed Ali Raza Hamid

The purpose of this study is threefold: firstly, to compare Pakistani and French consumers’ perceptions of well-being; secondly, to investigate how consumers in both countries…

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Matti Haverila, Russell Currie, Kai Christian Haverila, Caitlin McLaughlin, Jenny Carita Twyford

This study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs)…

Progress and trends in healthcare marketing strategy (2018–2022): A descriptive and bibliometric analysis of the Web of Science (WOS) dataset

Rohan Kar, Anurag Wasnik

Health-care marketing typically entails a coordinated set of outreach and communications designed to attract consumers (patients in the health-care context) who require services…