International Journal of Pharmaceutical and Healthcare Marketing: Volume 2 Issue 2

Crisis management in pharmaceuticals: evidence from Greece

Constantinos‐Vasilios Priporas, George Vangelinos

The purpose of this paper is to explore the practice, prevention, and problems pharmaceutical companies face with respect to crisis management (CM). The pharmaceutical sector is…

The emergence of the pharmaceutical industry in the developing world and its implications for multinational enterprise strategies

P.M. Rao

The purpose of this paper, focusing mainly on India – and a lesser extent on China – is to examine, broadly, two related issues concerning the rise of pharmaceutical industry in…

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising: An empirical study and the role of income

Mathew Joseph, Deborah F. Spake, Zachary Finney

The purpose of this paper is to examine consumer attitudes toward direct‐to‐consumer (DTC) advertising and whether consumer attitudes regarding these types of advertisements…

Cost of medical detoxification among drug and alcohol users in a private Texas hospital

Alberto Coustasse

The purpose of this paper is to estimate the costs of medical detoxification among patients with alcohol and substance abuse disorders.

Effects of diabetes, patient age, and health insurance provider on the number of drugs ordered or provided per physician visit in the USA

Manuel C.F. Pontes, Nancy M.H. Pontes, Sanae Tashiro, Phillip A. Lewis

The purpose of this paper is to examine the effects of diabetes, patient age, and health insurance on the number of prescription and non‐prescription drugs mentioned (ordered or…

The Primary Care – Market Share Connection: How Hospitals Achieve Competitive Advantage

Narasimhan Srinivasan

Some theoretical, empirical, and policy insights

Avinandan Mukherjee