International Journal of Pharmaceutical and Healthcare Marketing: Volume 2 Issue 3

Ethical issues in the pharmaceutical industry: an analysis of US newspapers

George P. Sillup, Stephen J. Porth

The purpose of this study is to analyze newspaper coverage of ethical issues in the pharmaceutical industry.

Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self‐efficacy as compared to general self‐efficacy

Annette Ryerson

To date, a general self‐efficacy concept has been the standard model for prediction of sales performance, and there has yet to be a published study that combines the three…

Modeling the effects of physician‐directed promotion using genetic algorithm‐partial least squares

Chee Wooi Lim, Toru Kirikoshi, Katsuhiko Okano

The aim is to explore the potential of a hybrid genetic algorithm‐partial least squares (GA‐PLS) modeling approach to understand the important promotional spending variables that…

Insights into public preferences for pharmaceutical funding

Jennifer A. Whitty, Sharyn R. Rundle‐Thiele, Paul A. Scuffham

Taxes are used to subsidise the public use of pharmaceuticals in some countries. This paper seeks to quantify criteria considered important by the Australian public for allocating…

Electronic detailing (e‐detailing) of pharmaceuticals to physicians: a review

Fadi M. Alkhateeb, William R. Doucette

Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to…

The growing body of research in pharmaceutical and healthcare marketing

Avinandan Mukherjee