International Journal of Pharmaceutical and Healthcare Marketing: Volume 3 Issue 3
Table of contents
Are HMO physicians more price sensitive in prescribing brand‐name drugs?
Jennifer L. RiceThe purpose of this paper is to estimate whether health maintenance organizations (HMO) physicians are more price sensitive than non‐HMO physicians in their prescribing behavior…
Wealth effects of the pharmaceutical industry‐physician interaction compliance guidelines on large pharmaceutical companies
Thani Jambulingam, Rajneesh Sharma, WaQar GhaniThe purpose of this paper is to investigate the wealth effects of the issuance of guidelines by the Office of Inspector General (OIG) to encourage pharmaceutical manufacturers to…
The need for a social marketing perspective of consumer‐driven health care
Kimball P. Marshall, Michaeline Skiba, David P. PaulConsumer‐driven health care (CDHC) has been proposed to reduce the USA health care costs through greater free market economic exposure. The purpose of this paper is to review the…
Considering implementing major strategic change?: Lessons from joint venture in the UK health technology sector
Michel Rod, Nicholas Ashill, Sarena SaundersThe purpose of this paper is to identify and illustrate those factors that influence successful implementation of major strategic change drawing on the example of a joint venture…
Entry barriers in retail pharmacy: a novel model
Christopher Clark, Lesley WhiteBarriers to entry and entry deterrent strategies are widely discussed elements of the strategic literature and help define the attractiveness of an industry. The channel structure…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee