International Journal of Pharmaceutical and Healthcare Marketing: Volume 3 Issue 4
Table of contents
How fairness garners loyalty in the pharmaceutical supply chain: Role of trust in the wholesaler‐pharmacy relationship
Thani Jambulingam, Ravi Kathuria, John R. NevinThe purpose of this paper is to understand how fairness garners loyalty by breeding trust in the pharmaceutical wholesaler‐pharmacy relationship. Specifically, the paper seeks to…
The relevance of marketing activities in the Swiss prescription drugs market: Two empirical qualitative studies
Michael Stros, Juerg Hari, John MarriottThe purpose of this paper is to identify the most relevant marketing factors and examine existing theories and to provide guidance for planning future studies. Since drug markets…
Diffusion of videos on US hospital web sites
Edgar HuangThe purpose of this paper is to examine the adoption of videos on US hospital web sites in an attempt to find out how this new medium had been used by hospitals for marketing…
Total quality management in developing countries: A case of pharmaceutical wholesale distribution in Pakistan
Muhammad Usman Awan, Abdul Raouf, Niaz Ahmad, Leigh SparksThe purpose of this paper is to identify the critical success factors of total quality management (TQM) in pharmaceutical wholesale distribution companies in Pakistan. The paper…
Building a targeted pharmacy customer engagement approach
John HamiltonThe purpose of this paper is to elucidate the pathways that can enhance pharmacy‐to‐customer engagements, and give capacity to build closely aligned customer interface systems.
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee