International Journal of Pharmaceutical and Healthcare Marketing: Volume 4 Issue 2

Perceived quality of e‐health services: A conceptual scale development of e‐health service quality based on the C‐OAR‐SE approach

Karsten Hadwich, Dominik Georgi, Sven Tuzovic, Julia Büttner, Manfred Bruhn

Health service quality is an important determinant for health service satisfaction and behavioral intentions. The purpose of this paper is to investigate requirements of e‐health…

The impact of relationship quality on client's loyalty: An application in the parapharmaceutical industry

Feten Ben Naoui, Imed Zaiem

The purpose of this paper is to study the theoretical foundation of the relationship quality concept and loyalty, and to study the relationship between relationship quality, its…

Category captain management: an idea whose time has come in the pharmaceutical industry?

Bill Trombetta

The purpose of the paper is to explore the degree to which the drug industry is changing from a product orientation to a more strategic category captain management (CCM) approach.

Pharmaceutical innovation and generic challenge: recent trends and causal factors

Jayashree Dubey, Rajesh Dubey

This paper aims to analyze the present trends in pharmaceutical innovation and the impact of generic competition.

Working conditions of the governmental and private hospital doctors in North Cyprus

Zafer Ağdelen, Burcu Toker Ersöz, Nilgün Sarp

Recent concern about governmental hospital performance has intensified interest in the working conditions of doctors. In North Cyprus, there are several problems related with the…