International Journal of Pharmaceutical and Healthcare Marketing: Volume 4 Issue 3
Table of contents
The state of public research on over‐the‐counter drug advertising
Denise E. DeLorme, Jisu Huh, Leonard N. Reid, Soontae AnThe over‐the‐counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace…
Consumer perceptions of product‐claim versus help‐seeking direct‐to‐consumer advertising
Sooyeon Nikki Lee‐Wingate, Ying XieThe purpose of this paper is to better understand the effectiveness of direct‐to‐consumer advertising (DTCA) by examining consumer perceptions of persuasive intent and…
International hospital outshopping: a staged model of push and pull factors
Ruamsak Veerasoontorn, Rian Beise‐ZeeThe purpose of this paper is to propose a general model that examines the contextual factors underlying the decision‐making process of international hospital outshopping.
Strategic networks and the institutional environment: A case study of Pharma Industry Finland (PIF)
Timo Järvensivu, Pirjo Lukkari, Paavo JärvensivuThe purpose of this paper is to discuss the impact of the institutional environment on strategic networks including their cohesiveness as well as institutional entrepreneurship…
RFID‐enabled healthcare systems: risk‐benefit analysis
Yahia Zare MehrjerdiThe purpose of this technical paper is to provide a review of the applications of radio frequency identification (RFID) in healthcare management systems. It seeks to describe…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee