International Journal of Pharmaceutical and Healthcare Marketing: Volume 6 Issue 3
Table of contents
Prescription drug request and denial
Doohee Lee, Dennis EmmettPrescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug…
Users' preferred interactive e‐health tools on hospital web sites
Edgar Huang, Chiu‐chi Angela Chang, Poonam KhuranaHealthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures…
Brand salience of OTC pharmaceuticals through package appearance
Hannele Kauppinen‐Räisänen, Richard A. Owusu, Bylon Abeeku BamfoThe changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing…
Investigating the effects of cosmeceutical product advertising in beauty‐care decision making
Juan Meng, Po‐Lin PanIn response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of…
Changing paradigms in the long‐term care market: Perspective of the pharmaceutical industry
Laryssa Wozniak, Mahmud Hassan, Dale BennerLong‐term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee