International Journal of Pharmaceutical and Healthcare Marketing: Volume 6 Issue 4

Which factors drive product sales in OTC markets?

Monika Huber, Katrin Dippold, Rudolf Forsthofer

The purpose of this paper is to determine sales drivers for different OTC product categories.

Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry

Sachin Wasuja, Mahim Sagar, Sushil

Specialty drug development is capital‐intensive and represents a new era for the entire health ecosystem. This “newness” has resulted in below‐par sales performance of these…

Contract research organizations: an industry analysis

Maysoun Dimachkie Masri, Bernardo Ramirez, Cristina Popescu, Ed Michael Reggie

The aging of the population, high prevalence of chronic diseases, and increased need for evidence‐based practice are factors that have boosted a high demand for clinical trials in…

Research on management issues in the pharmaceutical industry: a literature review

Sushmita A. Narayana, Rupesh Kumar Pati, Prem Vrat

This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally.

A study on the identification of factors affecting the life quality of breast cancer patients

Sinem Somunoğlu, Mehtap Tatar

Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures…

Advances in pharmaceutical marketing: theoretical and empirical foundations

Avinandan Mukherjee