International Journal of Pharmaceutical and Healthcare Marketing: Volume 8 Issue 4

Information sources and adoption of vaccine during pandemics

Sanjit Sengupta, Hui-ming Deanna Wang

– The purpose of this paper is to investigate the effects of different information sources on consumer health behavior during pandemics.

A consumer adoption model for personalized medicine: an exploratory study

Anja Hitz, Lea Prevel Katsanis

The purpose of this research is to identify factors linked to the potential acceptance of personalized medicine (PM) by consumers. Roger’s diffusion of innovation model (1995) and…

Exploring illness beliefs about diabetes among individuals with type 2 diabetes: An Indian perspective

Rema Lakshmi, Palanisamy Ganesan, Ranjit Mohan Anjana, Muthuswamy Balasubramanyam, Viswanathan Mohan

The purpose of this paper is to explore illness beliefs among adults with type 2 diabetes (T2DM), studied in a clinical setting in the Indian context. Diabetes management lies…

Selling stem cell based biologics and salesforce alignment for the biomedical device industry

Benjamin Jaeger, Dennis Kopf

– The purpose of this paper is to discover best practices for selling stem cell based biologics and ensuring proper sales force alignment in the biomedical device industry.

Comparative analysis of Medicare discharges following an acute inpatient hospitalization under MS-DRG 207

Jared Frank, Muhiuddin Haider

The purpose of this study is to conduct a comparative analysis of the Medicare patients discharged to a long-term (acute) care hospitals (LTCH), skilled nursing facility (SNF) or…

Public health, healthcare innovations and marketing

Avinandan Mukherjee