International Journal of Pharmaceutical and Healthcare Marketing: Volume 9 Issue 1

Why brand drugs priced higher than generic equivalents

Kathleen Iacocca, James Sawhill, Yao Zhao

This paper aims to investigate why brand-name drugs are priced higher than their generic equivalents in the US market. The authors hypothesize that some consumers have a…

The economic and pricing impact of authorized generic medicines in South Africa

Shelley-Ann Marion McGee

This paper aims to examine whether authorized generics (AGs) have influenced prices and market shares in markets for molecules facing generic competition in South Africa. AGs…

Antecedents and consequences of pharmacy loyalty behavior

Amod S. Athavale, Benjamin F. Banahan, III, John P. Bentley, Donna S. West-Strum

– This paper aims to identify antecedents and consequences of pharmacy loyalty behavior.

Trade performance and revealed comparative advantage of Indian pharmaceutical industry in new IPR regime

Varun Mahajan, D.K. Nauriyal, S P. Singh

The purpose of this paper is to examine the trade performance, revealed comparative advantage and trade specialisation indices of Indian pharmaceutical in the post-modified Indian…

Developing a model for an agile supply chain in pharmaceutical industry

Gholamhossein Mehralian, Forouzandeh Zarenezhad, Ali Rajabzadeh Ghatari

The purpose of this study is to develop a model for an agile supply chain in the pharmaceutical industry. In a continuous changing global competitive environment, an…

The pharmaceutical value chain: local and global insights

Avinandan Mukherjee