International Journal of Pharmaceutical and Healthcare Marketing: Volume 9 Issue 3
Table of contents - Special Issue: Healthcare for the Bottom of the Pyramid
Guest Editors: Dr Ramendra Singh
Business model innovation: Learning from a high-tech-low-fee medical healthcare model for the BOP
Jaqueline Pels, Tomás Andrés KiddThe purpose of this paper is to develop a framework that expands business model innovation literature by including a social goal, the emerging markets (EMs) environmental…
The effect of media exposure on contraceptive adoption across “poverty line”
Kapil Khandeparkar, Pinaki Roy, Manoj MotianiThis study aims to explore the effect of mass media exposure on women contraceptive adoption. The intent was to show how factors affected contraceptive use, such as education…
Socioecological determinants of mammography screening in Mexican rural areas
Ana Paola Sanchez-Lezama, Judith Cavazos-Arroyo, Cidronio Albavera-Hernández, Aarón Salinas-Rodríguez, Mario Lagunes-Pérez, Beatriz Perez-Armendariz– The purpose of this paper is to determine which socioecological factors encourage rural women to participate in mammographies rather than avoiding taking the test.
Improvised model for BoP healthcare in India: lessons from NRHM
Prabhat K. DwivediThe purpose of this paper is to develop an improvised sustainable health-care model by integrating best practices, innovations and new dimensions to the present public health-care…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee