Table of contents - Special Issue: Selected papers from the 2011 CES conference
Guest Editors: Professor Wang Yanling
Effectiveness of the “Made in China” TV advertisement: Evidence from a survey at an American university
Qingbin Wang, Tao Sun, Minghao Li, Wen Li, Yang ZouThe purpose of this paper is to examine the effectiveness of the “Made in China, Made with the World” advertisement broadcast on the US television station CNN in 2009 and derives…
1342
What's special about the extensive and intensive margins in Chinese manufacturing exports?
Yan Zhou, Jiadong Tong, Puyang SunThe purpose of this paper is to examine the effects of gravity variables and trade costs on China's export margins.
460
Revisiting the economic effect of export subsidy: an expansion of the traditional analysis
Zesheng Sun, Shuyun WangThe purpose of this paper is to attempt to expand the traditional economic effect analysis of export subsidy, which has previously ignored the incentive of export subsidies in…
1077
ISSN:
1754-4408Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Yixiao Zhou