Table of contents - Special Issue: Innovative Knowledge-Based Methods for Information Management in Business and Marketing
Guest Editors: José Ramón Saura, Ana Reyes-Menendez
The generation Z audience for in-app advertising
Charles Graham, Ffion Young, Ammarah MarjanThe audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each…
Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective
Roktim Sarmah, Neeraj Dhiman, Honey KanojiaThe present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model.
The impact of corporate bankruptcy on strategic management: using a textual analysis approach to analyze executives’ opinions
Raphael Nagel, Carmen AvilesIn the past decade, the development of the global economy, the change in organizational structures and the maturing of new technologies have led to considerable changes in…
How stress and anxiety when using mobile restaurant reservation Apps influence users’ satisfaction and trust
Vera Gelashvili, Juan Gabriel Martínez-Navalón, Giovanni Herrera EnríquezThe main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the…
Role of perceived countries’ advantages of cashless economy in behavioral intentions of using cashless transactions: an empirical analysis
Vimal Raj L., Amilan S., Aparna K.The ultimate aim of this paper is to contribute an extension of the unified theory of acceptance and use of technology (UTAUT) model. The modified UTAUT provides a better…
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh