Table of contents
Business model innovation in India
Chander Velu, Mahima KhannaThe study aims to provide insights into the changing nature and dynamics of business model innovation in India over the last decade.
7185
India's rural growth engine: the need to address rural diversity
Amit MookerjeeThe article aims to examine the rural‐urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices. This may be self…
834
Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services
Kavita Srivastava, Narendra K. SharmaThe present study aims to investigate the impact of perceived quality, brand extension incongruity, involvement and perceived risk on consumer attitude towards brand extension…
3452
Environmental consciousness, its antecedents and behavioural outcomes
Kavita Sharma, Monika BansalThe paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to…
3646
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh