Journal of Indian Business Research: Volume 8 Issue 1

Editorial

Brand analysis of global and local banks in India: a study of young consumers

Ankur Srivastava, Dipanjan Kumar Dey

The purpose of this study is to investigate the perceived differences in brand analysis dimensions, such as brand-specific association (represented by perceived brand quality…

Determinants of investment behaviour of investors towards mutual funds

Inderjit Kaur, K.P. Kaushik

Mutual funds in India have not been as favourable investment alternatives as in developed countries, as assets under management of mutual funds to gross domestic product in India…

Consumer shopping orientation: identification and characterization of outshoppers

Jayesh D. Patel, Yupal S. Shukla

Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right…

Adoption of sensor based communication for mobile marketing in India

Abhishek , Shravan Hemchand

This paper aims to explain the applications of sensor-based communication in mobile marketing and how understanding its fast growth is important for marketers.