Journal of Indian Business Research: Volume 9 Issue 2

Impact of corporate diversification on earnings management

Muhammad Hammad Masud, Faisal Anees, Haseeb Ahmed

The purpose of this research is to examine the effects of corporate diversification on earnings management.

Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model

Anusha Sreeram, Ankit Kesharwani, Sneha Desai

This paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online…

Positive and negative effects of affective and continuance brand commitment in a service context

Sekar Raju

The findings from the brand commitment literature suggest that the outcomes of commitment are not always favorable to the brand. This research aims to integrate the…

Market research in India: does the choice of language cause questionnaire contamination?

Wolfgang Messner

While English is the most commonly used language for market research, surveys and customer feedback in India, it does not reach the subcontinent’s entire population. Therefore…

Sport team brand-equity index: a new measurement

Anish Yousaf, Anil Gupta, Abhishek Mishra

Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success…