Journal of Historical Research in Marketing: Volume 1 Issue 2

Teaching and studying marketing history: a personal journey

The purpose of this paper is to provide insights into the challenges and rewards of engaging in the inextricably intertwined activities of studying and teaching marketing history…

Capitalism, early market research, and the creation of the American consumer

The purpose of this paper is to examine the way American businesses and marketers used research to shape the concept of the consumer at the turn of the twentieth century.

“Pseudo‐scientific hokus pokus”: motivational research's Australian application

The purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed…

J. Walter Thompson: building trust in troubled times

The purpose of this paper is to understand how J. Walter Thompson (JWT) utilized its private forums for its executives over the period 1936‐1938 to build trust both within its own…

The Americanization of Italian advertising during the 1950s and the 1960s: Mediations, conflicts, and appropriations

The purpose of this paper is to focus on the Americanization of European advertising in the post‐war years as a phenomenon of cultural transfer and it aims to explore the…

State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textiles

This purpose of this paper is to investigate the policies and consequences of state‐directed consumerism in Iran during the reign of Shah Abbas I (1587–1629) of the Safavid…

Editing The History of Marketing Thought

This paper aims to be a reflection on the production of The History of Marketing Thought.

Reflections on The History of Marketing Thought

The purpose of this paper is to stimulate historical thinking in dealing with problems of marketing thought, by explaining the advantages of studying the history of a discipline's…

An overview of The History of Marketing Thought

The purpose of this paper is to be more than a book review essay on the work by Tadajewski and Jones, The History of Marketing Thought. It reviews the literature on marketing…

Subject trends in The History of Marketing Thought: from simplicity towards complexity

The purpose of this paper is to describe and position the work by Tadajewski and Jones on The History of Marketing Thought as it relates to complexity sciences and the future of…

The literature keeps growing

Editorial