Table of contents
Social network sites and competition: a tale of YouTube, 2005–2015
Md Tarique NewazThe purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial…
246
The Weider brothers and the advertising of dietary supplements – commercialisation of Scandinavian fitness culture in the 1950s
Emma Pihl SkoogBy studying marketing strategies of the global Weider Nutrition International Group, this study aims to analyse how the industry surrounding fitness equipment and dietary…
81
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins