Table of contents
Early history and distribution of trade ceramics in Southeast Asia
Terrence H. WitkowskiThis paper aims to investigate the history and distribution of trade ceramics in Southeast Asia over a thousand-year period stretching from the ninth to the early nineteenth…
The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940
James W. MartinThis paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940…
Selling empire: a historical perspective on selling foreign products in domestic markets
Jonathan Allen MooreThe purpose of this paper is to explore how the Empire Marketing Board used enhanced marketing tools and approaches to reduce British consumer bias against foreign products. The…
Emigration and imperial business: the New Zealand Company brand 1839-1841
Patricia Ann ThomasThis paper aims to offer an example of a comprehensive mid-nineteenth century branding strategy in practice.
The alternative “Marketing Revolution”: Infra-power, the compromising consumer and goodwill creation
Mark TadajewskiThis paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins