Journal of Hospitality and Tourism Technology: Volume 3 Issue 2

The roles of personal innovativeness and push vs pull delivery methods in travel‐oriented location‐based marketing services

Srikanth Beldona, Kunwei Lin, Joanne Yoo

As mobile devices amass greater capabilities that include broadband internet and global positioning systems (GPS), the relevance of location based marketing (LBM) services has…

Air the anger: investigating online complaints on luxury hotels

Erdogan Ekiz, Catheryn Khoo‐Lattimore, Faranak Memarzadeh

Given the importance of negative word of mouth and growing number of hotel customers who leave their complaints on the web, the purpose of this paper is to investigate the…

Tourism destination marketing: approaches improving effectiveness and efficiency

Marios Soteriades

The purpose of this paper is to investigate the potential contribution of some approaches, i.e. value‐chain, strategic marketing, electronic marketing and clustering, and to…

International hotel revenue management: Web‐performance effectiveness modelling – research comparative

Thomas A. Maier

In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management…

Role of information systems in supply chain management and its application on five‐star hotels in Istanbul

Ergün Kaya, Murat Azaltun

Supply chain management (SCM) has become important in the service sector nowadays, because customer satisfaction is dependent on the efficiency of supply chain activities. Hotels…

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Guest editorial

Dilek Unalan