Journal of Hospitality and Tourism Technology: Volume 8 Issue 2

Guest editorial

Ahmet B. Ozturk

Do travel decision-making styles and gender of generation Y have any association with travel information share on social networking sites?

Pooja Choudhary, Amit Gangotia

The purpose of this paper is to examine the association of gender and travel decision-making style of generation Y (Gen Y) – recreational, price conscious, impulsive…

Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents

Mina Balouchi, Yuhanis Abdul Aziz, Tahmoures Hasangholipour, Amir Khanlari, Azmawani Abd Rahman, Raja Nerina Raja-Yusof

The purpose of this study is to understand the factors influencing Iranian tourists’ behavioural intention to use consumer-generated contents (CGC) websites whilst browsing the…

The impact of engaged users on eWOM of hotel Facebook page

Chuhan (Renee) Wang, Marketa Kubickova

The purpose of this paper is to examine factors affecting the engagement metrics of the hotel Facebook page. Such factors include time-of-day, day-of-week, age, gender and…

Influencer identification in Twitter networks of destination marketing organizations

Jane F. Bokunewicz, Jason Shulman

Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of…

Exploring tourists’ cultural experiences in Naples through online reviews

Maria I. Simeon, Piera Buonincontri, Fernando Cinquegrani, Assunta Martone

This paper aims to analyse online reviews to explore the experiences of tourists related to cultural attractions. Furthermore, the study identifies similarities and differences…

Hotel social media marketing: a study on message strategy and its effectiveness

Xi Y. Leung, Billy Bai, Mehmet Erdem

The purpose of this study is to develop a typology of social media messages to compare the effectiveness of different message strategies.

Social media in the airline industry: acceptance of social seating

Stefan Koch, Franziska Tritscher

This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called “social seating”, which is based on user…

Prosumer motivations for electronic word-of-mouth communication behaviors

Monica B. Fine, John Gironda, Maria Petrescu

“Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby drive sales and digital marketing…

The role of travel experience and gender on travel information source selection

Bahar Yasin, Fakhri Baghirov, Ye Zhang

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and…