International Journal of Event and Festival Management: Volume 4 Issue 3

Event studies: finding fool's gold at the rainbow's end?

Tom Baum, Leonie Lockstone-Binney, Martin Robertson

The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations…

Applying the motivation-opportunity-ability (MOA) model to reveal factors that influence inclusive engagement within local community festivals : The case of UtcaZene 2012

Allan Jepson, Alan Clarke, Gillian Ragsdell

The purpose of this paper is to debate on community engagement and participation in local community festivals and events by empirically analysing the factors which either inhibit…

Engaging with consumers using social media: a case study of music festivals

Simon Hudson, Rupert Hudson

Social media has fundamentally changed the consumer decision process, and in the last decade a more nuanced view of how consumers engage with brands has emerged. Instead of the…

When a music festival goes veggie : Communication and environmental impacts of an innovative food strategy

Tommy D. Andersson, Henrik Jutbring, Erik Lundberg

The purpose of this study is first to describe and discuss an innovative strategy, pursued by a music festival, to reduce the environmental impact by allowing only vegetarian food…

Maximising effectiveness of corporate hospitality programmes at Australian special events

Colin N. Drake

The purpose of this study is threefold. The first is to discuss the practice of corporate hospitality (CH) at special events used by Australian businesses as a relationship…

A futurist's thoughts on consumer trends shaping future festivals and events

Ian Yeoman

In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper…

Emerging knowledge and innovation in event management

Leonie Lockstone-Binney, Martin Robertson and Olga Junek