International Journal of Event and Festival Management: Volume 7 Issue 1

Testing the role of sport event personality on the development of event involvement and loyalty: The case of mountain running races

Kostas Alexandris

The purpose of this paper is to test: the applicability of Aaker’s (1997) brand personality model in the context of mountain running races; and the influence of event personality…

Understanding the audience: Purbeck Folk Festival

Danielle Robyn Pilcher, Nick Eade

Despite the ongoing research into visitor motivation in the live events and tourism industries, only a limited amount of research has examined the motivational factors exhibited…

Perceived impacts of special events by organizers: a qualitative approach

Philip Xie, Andy Sinwald

The purpose of this paper is to focus on: first, what major impacts do organizers perceive special events to create, and how do they measure an event’s success? second, do these…

Convention attendance and gaming volume in South Korean casinos

Kristin Malek, Jungsun (Sunny) Kim

– The purpose of this paper is to advance a theoretical model by estimating the effects of convention attendance on gaming volume (both monthly coin-in and table game drop).