International Journal of Event and Festival Management: Volume 9 Issue 1

Creativity in events: the untold story

Caroline Jackson, James Morgan, Chantal Laws

The purpose of this paper is to report on untold stories that not only illustrate the creativity but also complexity of working in outdoor events. There has been global interest…

Designing for events – a new perspective on event design

Chiara Orefice

The purpose of this paper is to contribute to the paradigm shift towards event design predominant research by presenting an analysis of how the concept of event design has…

Perspectives of event leveraging by restaurants and city officials

Laura Wood, Ryan Snelgrove, Julie Legg, Marijke Taks, Luke R. Potwarka

Hosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an…

Exploring industry priorities regarding customer satisfaction and implications for event evaluation

Dewi Jaimangal-Jones, Jonathan Fry, Claire Haven-Tang

The purpose of this paper is to explore the priorities of event organisers (EOs) and venue managers (VM) in terms of evaluation criteria and avenues for advancing the development…

Segmenting the audience attending a military music festival

Helen Marie Mallette, Wanda George, Ilya Blum

The purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music…

Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: An empirical study

Shivam Rai, Jogendra Kumar Nayak

The purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on…

Exploring determinants of a successful tourism experience – the Nabakalebara event

Prakash Chandra Dash, Manmath Nath Samantaray

The purpose of this paper is to explore the composition of “tourism experience” of tourist visiting during the Nabakalebara event at Puri, India.