Table of contents
New product development-processes in the fashion industry: Evidence from Indonesian Islamic fashion companies
Rora Puspita Sari, Nabila AsadThe purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of…
Sharia motivation in Muslim tourism definition, is it matter?
Hardius Usman, Nurdin Sobari, Lia Estika SariThis study aims to identify the terminology that is in accordance with the reality of Muslim tourism market, especially from the perspective of Sharia motivation, between Halal…
Predicting the intention of generation M to choose family takaful and the role of halal certification
Kashif Farhat, Wajeeha Aslam, Bin Mohd. Mokhtar Sany SanuriThe purpose of this paper is to investigate the factors that influence the intention to choose family takaful in Pakistan through using theory of reasoned action (TRA) model…
Are non-Muslims willing to patronize Islamic financial services?
Wan Marhaini Wan Ahmad, Mohamed Hisham Hanifa, Kang Choong HyoThe purpose of this paper is to investigate the awareness of non-Muslims coming from a non-Muslim-majority country regarding Islamic financial services, in particular, the takaful…
The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)
Mohammed T. NuseirThe purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of…
Exploring the impact of religiousness and cultureon luxury fashion goodspurchasing intention: A behavioural study on Nigerian Muslim consumers
Hasan Aksoy, Olaide Yusuf AbdulfataiThe purpose of the paper is to investigate the effect of religiosity and culture on Nigerian Muslim consumer’s intention to purchase luxury goods.
Designing a customer-experience-management model for the banking-services sector
Ebrahim Heshmati, Hamidreza Saeednia, Ali BadizadehThis paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector.
Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country
Muhammad NaeemCustomers are increasingly focused to find reviews, discussions and feedbacks on social media related to particular services in which they are interested. This paper aims to find…
Political advertising and voting behaviour in a nascent democracy: Towards a global model for the Tunisian post-revolutionary experience
Raef Abdennadher, Lazhar Ayed, Bronwyn P. WoodThis paper aims to investigate the impact of political advertising on voter attitude and the processes of decision-making in the specific context of the inaugural democratic…
Islamic venture capital investment style – opportunities and challenges
Zaheer AnwerThis study aims to explore how Islamic venture capital (IVC) structure can be established by introducing modifications in traditional venture capital (VC) structure. The…
Interest free micro credit loans: Pakistani female entrepreneurs
Amber Gul Rashid, Lalarukh EjazThe purpose of this study is to examine the impact of interest free micro credit loans on the lives and business of the female borrowers.
Layers of misconceptions about Islamic banking: Are Islamic banks threats, challenges and opportunities for investors?
Malik Shahzad Shabbir, Awais RehmanThis paper aims to identify some important misconceptions about Islamic banks, which impact investor’s portfolio in term of threats, challenges and opportunities. This paper is…
Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM
Mohammad Ali AshrafThe purpose of this paper is to examine consumer behavior toward halal food purchase in Bangladesh. Specifically, how do individual beliefs about trustworthiness of the halal food…
Presenting women as sexual objects in marketing communications: Perspective of morality, ethics and religion
Md. Mahmudul Alam, Ahmed Aliyu, Shawon Muhammad ShahriarIn the current information age, when the attention spans of most people have become very short, marketers are facings serious challenges to grab the attention of their target…
Towards conceptualizing ethical decision-making model in marketing: A religious–humanistic approach with special reference to ethical philosophy in Islam
Shinaj Valangattil Shamsudheen, Saiful Azhar RoslyThis paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects.
Religiously permissible consumption: The influence of the halal label on product perceptions depending on the centrality of religiosity
Dominika Maison, Marta Marchlewska, Rizqy Amelia Zein, Dewi Syarifah, Herison PurbaThe purpose of this paper is to investigate the influence of the halal label on product perceptions among Muslims high (vs low) in the centrality of their religion.
Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising
Hendy Mustiko Aji, Basu Swastha DharmmestaWith concern on cross-religion research, this study aims to examine Christian consumer attitude towards Islamic TV advertising in Indonesia. This study includes together both…
India – an untapped market for halal products
Yusuf Hassan, Anirban SenguptaIndia has an over-180-million Muslim population, which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities…
Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
NH Marmaya, Za Zakaria, Mohd Nasir Mohd DesaThis study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia.
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson