Journal of Islamic Marketing: Volume 12 Issue 2

The changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections (a case study: general elections in Indonesia)

Tri Joko Waluyo

The purpose of this study is to examine the changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections; to analyze…

Causation of halal food consumption in China

Muhammad Asim Shahzad, Dong Jun, Gull Noor, Ahsan Zubair

Within the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of causation…

Marketing Islamic services: tackling misconceptualisation of commercial insurance

Djavlonbek Kadirov

The purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from goods…

Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers

Maya F. Farah

The purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food products on the…

Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants

Yuslina Liza Mohd Yusof, Wan Jamaliah Wan Jusoh, Suharni Maulan

The purpose of this paper is to investigate the relationship between perceived quality association and purchase intention to re-patronise Shariah-compliant brand restaurants among…

Towards development and validation of scale for ethical decision-making model in marketing: A religious–humanistic approach with special reference to ethical philosophy in Islam

Shinaj Valangattil Shamsudheen, Saiful Azhar Rosly

This paper aims to develop and validate scale for ethical decision-making model in marketing that confirms religious–humanistic approach with special reference to ethical…

Causality in Islamic marketing research: Building consistent theories and stating correct hypotheses

Djavlonbek Kadirov, Ibraheem Bahiss, Ahmet Bardakcı

Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic…

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed Sadq

With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on…

Suggestions for standardization of halal tourism in hospitality industry

Huseyin Pamukcu, Mehmet Sariisik

The purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of differences…

Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS

Zulfiqar Ali Jumani, Sasiwemon Sukhabot

Multi-national corporations (MNC) are investing in Malaysia to serve Malay Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it, as…

A networking approach to analyzing religious tourism businesses: The case of Al-Atabat Al-Aliyat in Iraq

Ali Heidari, Hamid Reza Yazdani, Fatemeh Saghafi, Mohammad Reza Jalilvand

Within a religious tourism destination, the study of business networks can be used to improve understanding of the interactions taking place within or among businesses, by…

Halal certification process for fisheries products in Maldives

Aishath Muneeza, Zakariya Mustapha

This paper aims to examine existing Halal certification regime in Maldives and address impediments therein that challenge and inhibit the growth of the country’s Halal industry in…