Journal of Islamic Marketing: Volume 15 Issue 1

COVID-19 pandemic shopping experience in Saudi Arabia: scale development and validation for Muslim customers

Adil Zia, Prateek Kalia

This study aims to, first, propose a valid and reliable scale to document the COVID-19 Pandemic Shopping Experience (CPSE) and, second, determine the impact of its variables on…

Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer

Nila Armelia Windasari, Ni Putu Desinthya Ayu Azhari, Ilham Fauzan Putra

This study aims to examine customer preferences toward Sharia hospitals and to provide a new viewpoint by looking at consumers’ perspectives on choosing health-care services…

Halal tourism beyond 2020: concepts, opportunities and future research directions

Punit Moris Ekka

The current research work investigates the concept of halal tourism through research articles published during the COVID-19 pandemic. The purpose of this paper is to contribute to…

The dilemma of millennial Muslims towards financial management: an Islamic financial literacy perspective

Ismah Osman, Sharifah Faigah Syed Alwi, Mohsin Abdur Rehman, Ruhaini Muda, Faridah Hassan, Rohail Hassan, Hasni Abdullah

This study aims to empirically investigate the pathway to financial management behavioural intentions (FMBI) from Islamic perspectives, through dimensions of Islamic financial…

Effects of religiosity, halal knowledge and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic

Heri Sudarsono, Retty Ikawati, Agus Kurnia, Siti Nur Azizah, Muamar Nur Kholid

This study aims to analyze the effect of religiosity (RE), halal knowledge (HK) and halal certification (HC), attitudes, subjective norms and vaccine quality on the Muslim…

Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework

Nilufar Allayarova, Djavlonbek Kadirov, Jayne Krisjanous, Micael-Lee Johnstone

The purpose of this paper is to explore the tendencies of liquid consumption in Muslim communities and analyse its impact on Muslims’ consumption practices from the holistic…

Religious value co-creation: measurement scale and validation

Ken Sudarti, Olivia Fachrunnisa

This study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-creation (RVCC) is offered because…

Bruneian SMEs amid the COVID-19 pandemic: challenges for the Halal food processing industry

Syahnur Farhana Haji Shahlehi, Vivi Nabilah Shaya, Kamariah Ismail, Farahiyah Kawi

Despite the world’s effort in grappling with the coronavirus disease that has affected many sectors globally, knowledge and research on the COVID-19 pandemic as well as on the…

Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries: a conceptual framework

Susan Dun, Hatim Rachdi

This paper aims to evaluate the FIFA requirement that World Cup host nations make alcohol available at World Cup stadia because of its sponsorship agreement with Anheuser-Busch…

Paradoxes of (un)veiling and the extended self: the experiences of Arab-Muslim women in Kuwait

Doha Saleh Almutawaa, Peter Nuttall, Elizabeth Mamali, Fajer Saleh Al-Mutawa, Doha Husain Makki AlJuma

The purpose of this study is to develop understanding of the extended self-theory by focusing on the influence of other people in identity constructions as experienced in…

Developing theoretical lenses for upstream halal businesses

Mohammad Mominul Islam, Mohamed Syazwan Ab Talib, Nazlida Muhamad

This study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal…

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

Mohammad Iqbal Irfany, Yusniar Khairunnisa, Marco Tieman

This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic…

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

A. Jajang W. Mahri, Juliana Juliana, Hilda Monoarfa, Amelia Putri Rohepi, Rizuwan Karim

The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a…

Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction

Nur Ilya Diana Bahrol Azman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Feri Ferdian

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This…

Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method

Sajad Farokhi, Farshid Namamian, Ali Asghari Sarem, Tohfe Ghobadi Lamuki

This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry.