Journal of Research in Interactive Marketing: Volume 4 Issue 4

The perceptual fluency effect on pleasurable online shopping experience

Hyunjoo Im, Sharron J. Lennon, Leslie Stoel

Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual…

The relationship between mediated power asymmetry, relational risk perception, and governance mechanism in new product development relationships

Ebrahim Teimoury, Mehdi Fesharaki, Afshar Bazyar

The purpose of this paper is to examine the impact of mediated power asymmetry on relational risk perception and modes of governance mechanism (intention‐based trust and…

Outsourcing: is the social exchange theory still relevant in developing countries?

Jason Wai Chow Lee, Osman Mohamad, T. Ramayah

The paper offers a viewpoint on the relevance of the underpinnings of the social exchange theory (SET) in understanding inter‐firm relationships, specifically with respect to…

Internet vs mobile services: comparisons of gender and ethnicity

Hyun‐Hwa Lee, Seung‐Eun Lee

The purpose of this paper is to investigate US consumers' adoption of mobile services from the perspectives of channel extension (mobile vs internet) as well as with…

The quality of word‐of‐mouth in the online shopping mall

HyeKyoung Kim, Jihoon Song

The purpose of this paper is to examine the relationships among the quality of word‐of‐mouth (WOM), online trust, perceived usefulness, perceived ease of use, and online shopping…