Nankai Business Review International: Volume 14 Issue 1

Guest editorial: Introduction to the special issue on digital economy and management

Yongjian Li, Dahui Li

Scientific mapping of digital transformation strategy research studies in the Industry 4.0: a bibliometric analysis

Mina Khoshroo, Mohammad Talari

Today, the rapid development and expansion of advanced technologies have created many changes in society and industry and motivate businesses to use digital transformation…

Implementing enterprise digital transformation: a contribution to conceptual framework design

Houda Mahboub, Hicham Sadok

The purpose of this article is to articulate a view of digital transformation (DT) implementation and proposes a framework linking digital transformation strategy (DTS) and…

How can traditional service enterprises achieve platform innovation? – An exploratory longitudinal case study

Yongqing He, Bo Zou, Jieyi Pan, Zhenxing Bu

For the basic problems on platform innovation, such as platform innovation connotation and characteristics, the driving mechanism and the influence mechanism are less been…

Relationship coordination between successor and top management team in family business under the background of social embeddedness: a case study of trans-generational entrepreneurship

Fei Fei Wang, Jiong Wu, Xiaoxian Gong

Aiming at the key issue of interpersonal interaction process between successors and top management teams in the context of family business trans-generational entrepreneurship…

How human–computer interaction perception affects consumer well-being in the context of online retail: from the perspective of autonomy

Pengyi Shen, Demin Wan, Jinxiong Li

In recent years, the application of artificial intelligence and digital technology has increasingly become a priority for online retailers. It is crucial to choose a way to make…

The dark side of AR usage on customers’ online purchase

Shuman Zheng, Dongjin Li

The usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous studies…

When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation

Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui, Jingting He

Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity…

“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation

Xin Wang, Hong Zhu, Di Jiang, Shaoang Xia, Chunqu Xiao

The rapid innovation of artificial intelligence (AI) technology promotes the prosperity of the AI product market. However, consumers seem to have negative attitudes (e.g…