Table of contents
The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Nak Hwan Choi, Yen‐Soon KimCheerful emotions are associated with achievement goals and quiescence emotions are associated with protection goals. The compatibility between consumer's goal orientation and the…
Cross‐cultural negotiations and power distance: Strategies applied by Asian and European buyers and sellers in electronic negotiations
Andrea Graf, Sabine T. Koeszegi, Eva‐Maria PesendorferNegotiators from Asia are increasingly confronted with exchange partners from other regions, particularly Europe. The European culture differs from the Asian culture in many…
An empirical study of consumer adoption on 3G value‐added services in China
Huiying Du, Ge Zhu, Limin Zhao, Tingjie LvAs the market competition becomes increasingly intensive and the profit from traditional voice services margins gradually decline, 3G telecom operators must provide various…
Customer satisfaction antecedents within service recovery context: Evidences from “Big 4” banks in China
Yang Li‐huaThe intense queuing phenomenon in Chinese banks has been a critical issue for bank managers for a long time, especially in big cities, which increases the possibility of customer…
New venture capability of the transformation from entrepreneurial orientation to new venture's performance: Theory model and empirical study in China
Wangbin Hu, Yulii ZhangThe gap between the high failure rate and the tremendous growth difference of new ventures has attracted scholars' widespread attention and resulted in the rich research outcomes…
ISSN:
2040-8749Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Xuexiu Wang
- Professor Li Wei'an