Nankai Business Review International: Volume 5 Issue 4

Rethinking the path of business research in the West: What direction is better for business research in China?

Allen S. Lee, Xin Luo

– The purpose of this paper is to make instrumental recommendations on how to conduct high-quality business-school research in China.

Hedonic product discounts: When is the price right?

Alexandra Luong, David Slegh

The purpose of this study was to examine the effects of price discounts on products perceived to provide hedonic value vs those perceived to evoke displeasure. Also examined were…

Evolution of integer price clustering of IPOs in the aftermarket

Qiming Wang

The purpose of this paper is to, using a large sample of NASDAQ initial public offerings (IPOs), examine the evolution of integer price clustering of IPOs in the aftermarket…

How to repair customer trust of high-risk products after negative publicity

Ting Cao, Guicheng Shi, Yanting Yin

This paper aims to explore the efficiency of various customer trust repair efforts for high-risk products that are closely related with the safety and health of customers after…

The adaptation research about ICS and Chinese management scenario

Lei Lei, Holger Kohl, Yanmei Xu

The purpose of this paper is to manifest how intellectual capital statement (ICS) adapts the Chinese management scenario. ICS has become a key management instrument for securing…