Nankai Business Review International: Volume 8 Issue 2

Organizational learning from experience: Current status in multilevel perspective, integration model and future direction

Guoquan Chen, Qiwei Zhou, Wei Liu

Based on a review of previous research of organizational learning from experience, this paper aims to point out the notable gaps and unresolved issues in the research area and…

The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms: A parasocial interaction perspective

Yue Ding, Lingyun Qiu

Celebrity endorsement on microblogging platforms (such as Twitter or Weibo) has become a widely adopted marketing practice. Compared to its counterpart on traditional mass media…

Curvilinear effects of e-loyalty in China’s online tourism industry

Xueyan Yang, Xiaoni Zhang, Samuel Goh, Chad Anderson

The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty.

The effect of product aesthetics information on website appeal in online shopping

Xianghui Peng, Daniel Peak, Victor Prybutok, Chenyan Xu

This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites.

How do investors view information disclosure quality rating?: The effect of FNFI on corporate investment efficiency

Youchao Tan, Yuyu Liu

Following Cheng et al. (2012) and Tan et al. (2015), this paper aims to investigate how does the forward-looking information disclosure quality affect the investors’ decisions and…

Institutional contexts, institutional capability and accelerated internationalization of entrepreneurial firms from emerging economies

Sheng Huang, Guangyu Ye, Jinbo Zhou, Tiantian Jin

This paper aims to reveal the influencing mechanism of the interaction between institutional environments in the home and host country on the accelerated internationalization of…