Journal of Social Marketing: Volume 10 Issue 1

Toward developing an environmental efficacy construct

Debra Z. Basil, Michael Basil, Anne Marie Lavack, Sameer Deshpande

The purpose of this study is to propose environmental efficacy as the perception of social, physical resource and temporal factors at one’s disposal that promote or impede…

With whom do consumers interact?: Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception

Hue Trong Duong, Long Thang Van Nguyen, Hong Tien Vu

The purpose of this study is to investigate the effects of congruent and incongruent anonymous comments posted to an online health news article on personal risk perception. This…

Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption

Joya A. Kemper, Paul W. Ballantine

This paper aims to explore how the socio-ecological model can be expanded to address wicked problems that are perpetuated by marketing systems through examining the ways the…

Embracing complex social problems

Hamilton Coimbra Carvalho, Jose Afonso Mazzon

This paper aims to expose the inadequacy of social marketing to tackle complex social problems, while proposing an expansion in the discipline’ conceptual repertoire. The goal is…

Guest editorial

Maria M. Raciti, Rory Mulcahy, Stephan Dahl

Declare or dispose: protecting New Zealand’s border with behaviour change

Phill Sherring

The purpose of this paper is to highlight the case study of the Ministry for Primary Industries’ (MPI) Border Compliance Social Marketing programme. This programme aims to change…

Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture

Khai Trieu Tran, Kirsten Robertson, Maree Thyne

This study aims to explore the barriers that prevent students from moderating their drinking by comparing attitudes towards moderation in a wet (New Zealand) and dry (Vietnam…

Consumer well-being research: integrating social marketing and service research

Raechel Johns

While social marketing (SM) literature has increasingly incorporated service literature into the field, social marketers have paid limited attention to transformative service…

Food, poverty and health: the lived experience for SNAP recipients

Sharon Schembri

The purpose of this paper is to demonstrate the value of broadening the horizons of social marketing with a transformative approach. Through an investigation focused on the…