Table of contents
Why are some people not socially distancing during COVID-19? A segmentation study
Denni Arli, Tyson Ang, Shuqin WeiGovernments around the world have used social distancing methods to slow the spread of COVID-19. Some people, however, have ignored repeated warnings about the need to maintain…
Understanding how gamification influences consumers’ dietary preferences
Selin Ögel Aydın, Metin ArganNutritional disorders and unhealthy nutrition, which are recognised as the causes of many widespread health problems (overweight, obesity, diabetes, cardiovascular disease…
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising
Payal S. Kapoor, Vanshita SinghalHigh dispositional optimism is often associated with people engaging in behaviour that has adverse effects on their health such as smoking. This study aims to investigate people’s…
Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions
Carina Roemer, Sharyn Rundle-Thiele, Patricia DavidSocial marketing theories have habituated to a theoretical and methodological focus that is criticised for being myopic and stigmatising. Following recommendations to redirect…
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change
Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-TurediPublic service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Ann-Marie Kennedy